environmentwriting

 

Wyss Chapter 3 - risk communication

Page history last edited by Koryn Stevens 11 mos ago

Outline Wyss Ch. 3

 

 

Risk Assessment 

   Ropeik food poisoning 76 millon, skin cancer 7,000-- Which is the greater risk?

 

Hazard Identification  -- EPA Toxic Resource Inventory 

 

 

Exposure Assessment  -- vectors to be identified

 

Dose Response -- Linear? Hockey Stick?  Balloon?

 

Risk management  -- Reduce, avoid, transfer, accept and budget

 

"Unfinished business" study -- Question -- How striking is this contrast, really?

 

Journalists and risk 

    John D. Graham -- Harnessing Science for Environmental Regulation --  "Science plays an essential role ... [but] the norms of science can obstruct regulatory progress and threaten some of our cherished democratic values..."

 

Risk communication - Slovic and Fischoff / risk heuristics (outrage factors )

 

How journalists can better report on risk  

    How great was exposure ?

    How likely was exposure and what safety measures in place?

    What was legal standard 

    Was the source of information reputable? 

    Benefits / tradeoffs of risk? 

 

 

 

 

 

Additional readings in Risk Communication

 

HHS Risk Communication Handbook 

 

Peter Sandman / Risk = Hazard + Outrage 

 

Daniel Gilbert, "If only gay sex cauased global warming" --  NO ONE seems to care about the upcoming attack on the World Trade Center site. Why? Because it won’t involve villains with box cutters. Instead, it will involve melting ice sheets that swell the oceans and turn that particular block of lower Manhattan into an aquarium.

The odds of this happening in the next few decades are better than the odds that a disgruntled Saudi will sneak onto an airplane and detonate a shoe bomb. And yet our government will spend billions of dollars this year to prevent global terrorism and

Why are we less worried about the more likely disaster? Because the human brain evolved to respond to threats that have four features – features that terrorism has and that global warming lacks.  

 

Bruce Schneir -- Perceived Risk versus Actual Risk 

 

 

On Dichloro-Diphenyl-Trichloroethane (DDT)  

 

 

 

 

 Nothing But Nets is a grassroots campaign to save lives by preventing malaria, a leading killer of children in Africa. While the UN Foundation has been working with the UN to fight malaria for years, it was a column that Rick Reilly wrote about malaria in Sports Illustrated, challenging each of his readers to donate at least $10 for the purchase of an anti-malaria bed nets -- and the incredible response from thousands of Americans across the country -- that led to the creation the Nothing But Nets campaign.  http://www.nothingbutnets.net/

 

On Assessing Chemical Risks

 

Arsenic (generic issue)     

 

13 mm high risk, 58 mm moderate risk

Dw Standard         50 ppb         (est 1942)    

NAS study          50 ppb lifetime,  1 in 100 cancer risk

Usually no more than one in 10,000 risk factor  

500 ppm (.5 ppb)     1 in 10,000

 

DNT at Radford Arsenal

 

Spike (1992)       1,200  ug/L        1 in 100 (dw)   or     1 in 1,100   (fish)

Dw Standard        1.1 ug/L         1 in 100,000      *(better 1 in 1,000,000) 

Fish standard        91  ug/L        1 in 100,000  

Accute immediate toxicity fish   330 ug/L 

Chronic (long term)   230 ug/L  

 

Effluent 1.3 million gallons per day. Diluted in river by 900 million gallons, we still have  1,200 ug/L.   River at 10 year low concentration 3x

 

Intermet Foundry (Radford)

 

TRI Data reported  (yr 2000)

Phenol 4,233 lbs

Nickle, Copper, Manganeze, Zinc compounds (under 100 lbs)

Methanol and Formaldehyde (insiginificant)

 

CERP model:  Assuming 377,000 tons of steel / year

All Volatile Organic Compounds:      301,000 lbs

All  Hazardous Air Pollutants:    188,000 lbs.

    Benzene:      79,000 lbs

    Toluene:       37,700  lbs.

    Xylenes:     30,160 lbs

    Ethyl benzene:  7,500 lbs. 

 

    Feb. 7, 2000 EPA report of the Castings Emissions Reduction Program

      (See Fig. 3-5 Comparison of Grensand/ Core Baseline, p. 27).

 

 

 

Risk articles

 

Risk exercise

 

Atomic.lab.risk.pdf

 

Fear but few facts on hybrids (NYT -- about EMFs)

 

 

 

 


 

 

I think one of the biggest challenges of our current struggles with tackling climate change and global warming is that the risk associated to humanity is too far sighted. To enact policy we need political pressure. To gain political pressure we need educated civic participants. To engage civic participants we need people who care about what will happen if we don’t act. In order for this, we need environmental journalists and media to take this initiative and try to start framing these issues in to how they affect people personally. Relating to family values (we are doing these things so that our children and family lines can live on with the luxuries that we do), or people’s wallets (look how much money you can save if you invest now in energy efficient appliances!) seem to be effective approaches.

 

One interesting response I’ve found from journalists to yesterday’s lack of federal government bail out is that this provides room for investments in the green economy which could provide 2 times more jobs than the bailout could ever save (arguable of course). Maybe now the urgency is starting to hit home for folks and now that government is failing to act one way, might set stones for people to pressure alternative bailout plans or strategies to save our economy. I would love to see media jumping on this and framing the risk in that people will lose their jobs and lives without pushing for another option such as investment in a green economy now!

A better argument than I can explain: http://www.thenation.com/doc/20081013/hurowitz

 

-Jackie Pontious

 

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The portion of the chapter criticizing the press for its focus on the “bizarre, mysterious, that which people have difficulty imagining happening…” (p.46) is an important point to make. Broadcast media (and now, “Narrowcast Media”—which referrs to channels, like C-SPAN or ESPN, that focus on a narrow particular interest and appeal to varying sets of values, FOX, ehem) has largely displaced print media, further impoverishing peoples knowledge on issues. By reading just one page of the paper you would be more informed  than watching a week of the evening news. This is clearly because there are thousands of words on every single page of the paper (minus ads) vs. a relatively few messages on TV which are repeated over and over.

The “pressure pushed both on reporters and editors” is in large part due to the private nature of our television companies. Since TV networks are private businesses, they must remain “competitive.” Needless to say, there are pressures of another kind on journalists and editors under communist regimes. Nonetheless, if its entertainment rather than long term trends and developments that get stations the higher ratings they need to surive, then that’s what will be served on TV in America tonight for dinner....

 

--DEANA 

 

This is a good point. Just to add to it, there are more than two models for a public information system.  BBC, PBS and some of the Scandanavian countries have publicly funded independent news organizations that are somewhat more free from both commercial and governmental pressures. 

Its an ongoing project for communication theorists to come up with new business models for public service information systems. 

-- Bill

 

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I think the most interesting part of this chapter was about journalists and risk. James Bruggers said "I don't think there is anything wrong with scaring the public, as long as there is a good reason to do so." I think that this is the wrong type of metality for a journalist to have. The news is used to inform the public not to scare them. People read the newspaper because of the conflict, human interest, prominence,proximity, relevance and timeliness (p.47) These are significant because the people skip through parts of the news that bore them or they do not find relevant to their lives. I think that the news should be used to take risks with what should and should not be said. I think that all news can be said in a dignified way without having to push peoples buttons and denounce others. All media should have the chance to report on facts without making a large stir or controversy with the citizens that read, hear or watch the news. Journalists should take risks and leaps of faith, but they have to remember that with risks sometimes comes false information and libel suits.

 

~Koryn Stevens

 

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